8
APR
2008
SATO and RadianTrust Join Forces To Stop Product Piracy with Anti-Counterfeit Labelling Solution
8 April 2008, Singapore – Leading IT security solutions and services provider,
RadianTrust, today announced its partnership with SATO International – a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and Electronic Product Code/Radio Frequency Identification (EPC/RFID) solutions – to market an anti-counterfeit labelling solution through a unique blend of thermal printer and optical watermarking technologies.
The two industry leaders are collaborating to offer affordable, secure label printing solutions to the market to counter the rise of counterfeit labels and products. This collaboration, which uses ordinary consumables, addresses a widening latent need of the market to be able to embed anti-counterfeit security features in labels in a cost effective manner.
Traditionally product packaging has almost no security feature to determine its authenticity. This is especially true in the case of retail goods as the cost to invest in special inks and/or materials is not viable to incorporate anti-counterfeit security in product packaging. The anti-counterfeit labelling solution offered by RadianTrust and SATO provides an affordable all-in-one solution that adds security to product packaging to give end-customers the assurance their branding is being protected.
The anti-counterfeit labelling solution complements the EPC/RFID tagging of products by adding an additional layer of security. By ensuring that the watermark on the label changes upon copying, customs officials and other relevant parties who need to verify the authenticity of products can determine if the labels are copies.
Tang Weng Sing, General Manager of RadianTrust, stated: “This partnership offers a layered approach for secure packaging, labeling and brand security. RadianTrust’s optical watermarking technology makes it difficult for counterfeiters to illegally repackage original brand name items, thus making counterfeits easier to detect.”
Lim Yee, Managing Director of SATO International Asia Pacific Pte Ltd, commented: “SATO is pleased to offer our customers an additional security feature which will differentiate the genuine products from counterfeits simply by integrating our thermal printers and ordinary labels with the optical watermarking technology without the use of special inks or papers. Eliminating the need to procure expensive consumables or engage operational support means lower overheads. Going forward, our customers can look forward to more of such cost-saving innovative solutions.”
RadianTrust is the owner of the Phidélity optical watermarking technology, an anti-counterfeiting printing solution that prints a copy-sensitive watermark that differentiates between original prints and copies by changing the way the watermark looks at the point of copying.
